Nissan Rogue

Remember the vintage marble maze game that people played before gadgets and video games became popular? In this campaign, we built a life-sized city onto that nostalgic game and our hero marble was the Nissan Rogue. As the board swayed from side to side, the Rogue never fell victim to any traps because of its road gripping intuitive all-wheel drive system. This campaign extended throughout TV, viral videos, banners, online games, and NBC’s “Heroes” co-sponsorships. It received the 2008 Mixx Awards Best in Show, a 2009 Bronze Effie, and a Cannes shortlist award.

• Art Director